Tell a Friend

Have I written about referrals before? Even if I have, it’s become a pet peeve of mine. We have 100’s, (I want to say 1000’s if you include retail customers) of loyal Monk Office customers. In surveys they stroke our customer service/loyalty egos and give us customer satisfaction scores over 90%. If every one of these loyal Monk customers told 2 friends and they told 2 friends…and so on. Would those friends change? They are presumably happy where they buy office products, office furniture, school supplies and art and education supplies from Monk Office. What does it take to convince one of your “friends” (this is becoming more a Facebook term)? Did you see the cartoon in the TC asking how this guy could have so many friends on line and none in real life?) to change their buying habits? What compels them to change the way they are used to buying? They are comfortable with the price or the person or the location, why change? If a business associate or a relative recommends you try a certain business, would you give them a try? So tell two friends!